Leaked Disney memo details 'Project Gemini' plan to decommission the Hulu app, contradicting public assurances

An internal Disney streaming document obtained by Business Insider, reported widely on May 27-28, 2026, outlines a multi-phase plan called 'Project Gemini' to migrate Hulu's content and features into Disney+ and ultimately retire the standalone Hulu app. The leaked memo states that 'the Hulu tech stack and app will be decommissioned after all users have transitioned' to Disney+, a process the document describes as targeted for completion by late 2026.

The leak is notable because it directly contradicts Disney's public messaging: the company had stated — including around the same period — that it had 'no current plans' to discontinue Hulu and that subscribers 'will also continue to have access to the standalone app.' Reporting cited multiple high-ranking Disney technology employees who said the company is diverting resources away from Hulu and has stopped adding major features, with one veteran streaming product employee quoted as saying 'Hulu is on life support at this point, with no active development.' Coverage characterized Disney's apparent strategy as encouraging organic migration by improving Disney+ while allowing Hulu's experience to atrophy, rather than forcing an immediate switch. The integration is tied to Disney's broader push toward a unified, 'superapp'-style streaming experience.

Disney did not, in the reporting reviewed, confirm the document's authenticity or reconcile it with its public statements, leaving a clear gap between internal planning and external communications that drove the news interest.