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MODELS · frontier releases · 2026-06-11SCOOP 72
OpenAI Considers Drastic Price Cuts, Anticipating War for Users With Anthropic
The Wall Street Journal reported on June 11 that OpenAI is weighing drastically lower token prices, with the discussions still in flux.
At a glance
- OpenAI is considering drastically lowering the token prices it charges users, per the WSJ on June 11.
- The discussions are still in flux and target competition with Anthropic for customers.
- Sam Altman acknowledged costs are "a huge issue," per the report.
VERDICT — CONFIRMED
The Wall Street Journal reported on June 11 that OpenAI is weighing drastically lower token prices, with the discussions still in flux. Per the Journal's account, as recapped the same day by ZeroHedge, the deliberations aim to regain market share against Anthropic, which the report says has recently surpassed OpenAI in revenue and valuation. CEO Sam Altman was quoted calling costs "a huge issue" and saying the company will find ways to help users "get more value for less spend." No specific reduction percentages or dollar amounts were reported.
Key facts on file
- OpenAI is considering drastically lowering the token prices it charges users, per the WSJ on June 11.
- The discussions are still in flux and target competition with Anthropic for customers.
- Sam Altman acknowledged costs are "a huge issue," per the report.
PRIMARY SOURCE
The Wall Street JournalCITE THIS FILE — The Dossier Wire · mdl-2026-06-11-f1 · filed 2026-06-11 · https://thedwire.com/wire/mdl-2026-06-11-f1-openai-considers-drastic-price-cuts-anticipating-war-for.html · Primary and corroborating sources listed above; archived at publication. Republishing & licensing: hello@thedwire.com.
